How were Rory McGrath and Football Aid linked? Read on to find out more...
I'm sure you all chuckled over the Barclays ‘Win A Contract' advert a few years back, showing Rory McGrath sneaking into the Arsenal changing room while Thierry Henry is showering, squeezing himself into the No 14 shirt and running gleefully onto the pitch at Highbury. But did you know, it was our ‘Live the Dream' experience on offer as one of the prizes?
In 2007-08 Barclays joined forces with Football Aid in an innovative venture to further the bank's use of exclusive football-based experiences. The initiative (which was our first corporate deal of this size) was designed to promote Barclaycard Premiership sign up while underlining Barclays' commitment to Football and increasing participation in sport as a Group.
The result? Barclays secured positions in every one of our Premiership team games for both internal and external promotion, so as well as the above competition (every football fans dream, I am sure you will agree!), that season saw a mix of Barclays employees, customers and clients joyfully donning their Clubs' colours and playing at being professional footballers for the day!
Matt Appleby, Head of Sponsorship Marketing for Barclays explained, "For Barclays, the Football Aid partnership is one that allows us to extend our "money can't buy" association with Football through these unique fundraising events. As Barclays is also keen to further promote itself as a major benefactor to community based corporate social responsibility initiatives, the charitable nature of the Football Aid products aligns itself perfectly with our Group's corporate aims."