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How did USC use Football Aid to their advantage? Read on for further information...
USC, one of the leading UK retailers of branded clothing, footwear and accessories, bought positions in Football Aid's Scotland International and Celtic FC games to use as customer rewards.

Stephen Craig, Director of USC, explained, "From a corporate perspective, there is an opportunity for businesses to reward customers by procuring slots in a Football Aid match. Football Aid can weave itself in to the fabric of a company's culture and charitable focus through its simple philosophy and capability to allow dreams to come true."